Stop Guessing—Show Me the Site
Why high-quality photos and virtual tours drive bookings and reduce complaints
Intro:
One of the most frustrating parts of RV travel is booking a site you’ve never seen.
Will it be big enough? Is there shade? Will I be staring at the neighbor’s septic line while I drink my morning coffee?
As full-time RVers, we’ve gotten pretty good at spotting red flags online—but honestly, most guests aren’t going to dig that deep. If your website doesn’t show what your sites actually look like, you’re creating friction that leads to fewer bookings and more unhappy guests.
Guests Aren’t Just Booking a Site—They’re Booking a Vibe
A photo of your camp store or playground is fine—but when we’re spending $50–$100+ per night, we want to know where we’re parking our RV.
When we see the same stock image for every site, we assume you’re hiding something. If your map has no photos or your gallery skips showing actual sites, we’re left guessing—and most guests won’t gamble on that.
If we do book and show up to a tight, sloped, or poorly placed site? You’re likely getting a complaint and a bad review—even if the rest of the park is great.
How Visuals Build Trust (and Reduce Customer Calls)
When campgrounds show real photos—or better yet, 360° virtual tours—of each site, it instantly removes doubt. We know:
- What direction the RV will face
- Whether there’s shade or sun (important for Starlink and satellite TV users)
- If we’ll have room for slides, awnings, and outdoor space
- Whether the site is near a road, trash bins, or communal areas
And here’s the bonus: we don’t have to call your office to ask.
It saves time for your staff, reduces complaints, and helps set expectations that match reality. Everybody wins.
Virtual Tours Are a Game-Changer
We started CampSite 360 because we saw this problem over and over again. Guests were joining Facebook groups to ask other campers for site photos. Some parks had over a thousand guests in a group just sharing site tips and guessing what the “good sites” were.
That’s crazy—especially when the technology exists to show every site clearly.
A virtual tour lets guests click into the park, explore each site, and see the exact space they’re booking. It creates transparency—and confidence.
Even a few panoramic photos can go a long way.
Bad Photos Can Hurt More Than No Photos
We’ve seen websites with outdated pictures, blurry cell phone shots, or worse—no photos of campsites at all.
Here’s what happens:
- Guests email or call to ask for info (burns your staff’s time)
- They show up and feel misled
- They post a review that says “not what it looked like online”
Photos don’t need to be perfect—they just need to be honest and helpful. Show the site pad, the layout, the view. Include details campers care about.
Easy Wins to Improve Your Visual Presence
You don’t need a full overhaul to make a big difference. Start here:
✅ Take new site photos every season or after upgrades
✅ Label photos clearly by site number or area
✅ Include wide-angle shots of each section of your park
✅ If you can, add 360° views or a full virtual tour
✅ Make sure your booking platform shows real site photos—not a generic thumbnail
The Impact: Happier Guests + Higher Conversion Rates
When guests know what they’re booking, they’re more likely to:
- Complete the reservation
- Show up confident
- Leave a positive review
- Book again
It’s a simple change that directly improves guest satisfaction and your revenue.
If you’re building a new park or updating your website, this is one of the smartest places to invest first.
👋 About Us
We’re Jenn and TJ—a full-time RVing family of five, traveling the country since 2022 and living life one campground at a time.
As the founders of CampSite 360, we specialize in creating interactive virtual tours and detailed maps for RV parks, campgrounds, and glamping destinations across the U.S.
We don’t just work in this industry—we live it. We’ve stayed at hundreds of parks and experienced the good, the bad, and the truly unforgettable.
Our goal with these blogs is simple: to share real feedback from the road and help campground owners build better guest experiences based on what actually matters to the people pulling in.
Thanks for following along—we’re excited to help you make your campground a place guests want to return to. Follow along on our travels on our personal instagram page!