Cera Sports Park and Campground
Columbus, Indiana
CERA Sports Park is much more than a campground.
The 240+ acre property is a recreation destination offering a wide variety of outdoor activities for campers and day visitors.
Guests visiting the park can enjoy:
• Full hookup RV campsites
• A large fishing lake
• Baseball and softball fields
• Disc golf
• Walking trails and open green space
• Playgrounds and family recreation areas
The park regularly hosts tournaments, events, and weekend camping trips, bringing visitors from across Indiana and the surrounding region.
Because the campground sits within a large recreation complex, helping guests understand the layout of the property is important when they are choosing a campsite.
That is where the virtual tour becomes especially valuable.
CampSite 360 Interactive Booking
When campers plan a trip, they usually bounce between campground photos, a site map, and the reservation page trying to figure out which campsite they should book.
At CERA Sports Park & Campground in Columbus, Indiana, that process looks very different.
Instead of guessing what a site looks like from a map, guests can explore the entire campground through an interactive virtual tour and place their reservation directly inside the tour.
👉 Explore the tour and booking experience:
https://cerasportspark.campgroundvirtualtour.com
This experience is powered by CampSite 360 Interactive Booking, allowing guests to view campsites, check availability, and complete their reservation while they are virtually standing on the campsite they want to book.
It creates a booking experience that feels much closer to walking the campground and choosing your site in person.
Booking a Campsite While Seeing It Virtually
Most campground websites separate the visual experience from the reservation system.
Guests might browse photos on one page and then jump to a reservation grid to pick a site number.
CERA Sports Park took a different approach.
With CampSite 360 Interactive Booking, the reservation system is built directly into the virtual tour.
Guests can:
• Explore the campground through the virtual tour
• Look around individual campsites
• See real time availability
• Select their site
• Complete the reservation
All without leaving the tour.
It allows campers to visually explore the campground and then immediately reserve the site they like best.
A Manager's Perspective
One of the biggest benefits of the interactive booking experience is the confidence it gives guests when choosing their campsite.
According to Corey Behymer, Assistant Executive Director at CERA Sports Park & Campground, guests have quickly embraced the technology.
“Guests love having this option for booking campsites. They enjoy the ability to view the campsites on the virtual tour before placing their reservation.”
Being able to visually explore the campground allows visitors to better understand the space around each site, how the campground is laid out, and which location best fits their preferences.
Instead of relying on a simple map or description, campers can see the site for themselves before booking.
Real Results
Since launching the virtual tour and integrated booking experience one year ago, CERA Sports Park has seen strong engagement from guests exploring the campground online.
In the first year alone, the virtual tour has generated:
• $120,386 in additional campground reservations
• 8,600 visitors exploring the tour
• 566 reservations placed through the platform
• 6 minutes and 23 seconds average session duration
Those numbers highlight how engaged visitors become when they can see and understand the campground before making a booking decision.
Instead of quickly scanning a reservation grid, guests spend time exploring the campground and selecting the site that best fits their stay.
The NEW way to book campgrounds
For many years, campground reservations have relied on simple maps and reservation grids.
But today’s travelers want to understand where they are staying before they book.
By combining a virtual tour with real time reservations, CERA Sports Park has created a more transparent and engaging booking experience for its guests.
According to TJ Ammond, owner of CampSite 360, the results at CERA Sports Park show how powerful this type of booking experience can be.
“We’ve seen amazing results from the first CampSite 360 Interactive Booking client, CERA Sports Park and Campground. It’s great to see so many people using this tool to book sites together and across from each other.”
When campers can visually explore the campground and immediately reserve the site they want, the entire booking experience becomes easier and more enjoyable.
👉 Take a walk through the campground and try the experience yourself:
https://cerasportspark.campgroundvirtualtour.com
It is a powerful example of how technology can improve the reservation process for both guests and campground operators.
